Burger King Menu Mirrors McDonalds
I read today Burger King just released its NEW menu items (10 I think) the largest rollout since the 50’s. Burger King is behind the curve and playing catch-up to McDonald’s who changed with the economy, instead of sticking to one demographic like Burger King. Typically, BK targeted young men only, with giant burgers full of beef such as the Whopper. But Burger King has dropped to Number 3 in the National Chain top ten now behind Wendy’s and at Number one- McDonald’s. The New BK menu has wraps, iced coffees, smoothies and more. But is Burger King too late to the party?
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